Evariant ran hundreds of campaigns a year for hospital systems and needed easier access to the information that helped them understand the return potential and track their progress to support business goals. At the time, the campaign managers spent a bulk of their workload pulling reports by hand and tailoring each to specific client demands. I designed a new Campaign Reporting Tool, where users were able to rapidly produce campaign reports for healthcare marketers, allowing them to focus more time on optimizing those campaigns.
Above: Campaign reporting dashboard view with easy access filters panel open.
Evariant
Requirements Gathering, Wireframing, Prototyping, UI/UX Design, Stakeholder/User Feedback
Sketch, InVision
In the campaign comparison section, I included a Key Insights area where healthcare marketers could see how their campaigns were running against the historical data of hundreds of other campaigns. These Key Insights can be interpreted on the fly making it easier for the marketer to quickly invest their budgets efficiently and reach the best possible outcome.
Empty state view before the user selects a campaign or primary service line.